Is A-Sales a good alternative to Martal Group?

If you want a calling-first agency where senior callers open the conversations and you can pay per appointment held, A-Sales is built for exactly that. Martal Group runs a different model; the tables above show where the two differ, row by row.

How is A-Sales different from Martal Group?

Cold calling is our core channel, campaigns are staffed by a small senior team, and pay-per-appointment pricing is available once your target profile is proven.

Can I switch to A-Sales from Martal Group?

Yes. Tell us who you sell to and what your current engagement delivers; we'll tell you honestly what we can book and what it costs.

Comparison

How Martal Group compares to A-Sales

Looking for an alternative to Martal Group? See how an email-led funnel on a monthly fee compares with calling-first outreach paid per held meeting.

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The short answer

A-Sales or Martal Group?

A-Sales and Martal Group both book meetings for B2B sales teams, but they are built on different channels and paid differently. Martal runs an email-led programme: its own published monthly funnel is 9,000–12,000 emails and 250–450 calls for 20–30 qualified leads, on a flat monthly fee after a 3- or 4-month pilot. A-Sales leads with the phone and charges from $500 per held meeting once your target profile is proven, or from $4,000 a month, month-to-month.

Facts checked November 2026. Every figure is sourced in the tables below.

The competitor

About Martal Group

Martal Group is a B2B lead generation and sales outsourcing agency headquartered in Oakville, Canada, founded in 2009 according to its Clutch profile, with offices in San Francisco and Uniondale, New York. It says it has 200+ onshore sales executives, 60% of them in the US, 20% in Canada and 10% each in the EU and Latin America. Its outreach starts with email, follows up on LinkedIn and then calls with a power dialer, with AI-written copy that its sales executives edit. Beyond lead generation it offers tiers in which its team also runs discovery calls and demos, closes deals and manages accounts, plus inbound SEO and trade-show appointment setting at extra cost. It is the better fit if you want the agency to run demos or close deals for you, or want a high-volume email and LinkedIn programme and inbound SEO from one provider.

Side by side

Martal Group vs A-Sales

The rows a buyer actually asks about: who runs the campaign, what data is included, what the tooling is, and what reviewers say.

Size and age tell you what kind of engagement to expect: a large, established provider brings process and headcount, a small senior team brings the people who actually make the calls. Neither is automatically better, but you should know which one you are buying.

General Information: Martal Group compared to A-Sales
General Information	Martal Group	A-Sales
HQ	Oakville, Canada	Sweden
Track record	Founded 2009 (Clutch)	Founded 2023
Employees	250–999 (Clutch); 200+ sales executives	65
Calling coverage	Team 60% US, 20% Canada, 10% EU, 10% LATAM	US & Europe
Scope	Lead generation; demos, closing and account management on higher tiers	Research, outreach and booked meetings; your team runs the demo

Ratings compress hundreds of engagements into one number, so read them together with the best and worst a provider has received. Every figure in this table can be checked on the review platform it names.

Reviews: Martal Group compared to A-Sales
Reviews	Martal Group	A-Sales
Clutch Review	4.8/5 Stars (109 reviews)	4.9/5 Stars on Clutch (83 reviews)
Clutch minimum project	$1,000+	$1,000+

Campaigns are only as good as the list they run on. This dimension covers who builds the data, how it is enriched, and whether intent signals are part of targeting: the difference between calling a list and calling the right people.

Sales Research: Martal Group compared to A-Sales
Sales Research	Martal Group	A-Sales
Prospects targeted per month	3,000–5,000 (published funnel)	Set by your reachable market
Human Curated Data	Yes	Yes
Intent Data	Yes	Yes

The tooling decides what you can see mid-campaign: live reporting, deliverability management, and whether the software is included or an extra line item.

Stack / Tools: Martal Group compared to A-Sales
Stack / Tools	Martal Group	A-Sales
Lead channel	Email first, then LinkedIn, then calls	Cold calling, with email and LinkedIn in support
Monthly volume (published)	9,000–12,000 emails; 250–450 calls	Not published
LinkedIn Channel	Yes	Yes
Works inside your CRM	Yes	Yes

How the engagement is priced and staffed. This is where the models genuinely diverge: activity-based retainers and outcome-based pricing produce different incentives from day one.

Campaign Strategy: Martal Group compared to A-Sales
Campaign Strategy	Martal Group	A-Sales
Pricing model	Flat monthly fee (not published); plus commission on higher tiers	From $500 per held meeting, or from $4,000/month
Pay-per-appointment	No per-meeting price published	Yes, once your target profile is proven
Published monthly outcome	20–30 qualified leads	Billed per held meeting
Contract terms	3-month pilot (4 months on higher tiers), then monthly	Month-to-month, or 3/6/12-month terms with prepay discounts

Pricing & reviews

The two questions buyers actually search

What Martal Group costs and what its clients say, answered in words with the figures kept in the tables above.

Martal Group pricing vs A-Sales

Martal Group does not publish a price. Its pricing page describes a flat monthly fee after a 3-month pilot for lead generation, and a flat fee plus sales commission after a 4-month pilot when its team also runs demos or closes deals. Its Clutch profile lists a $1,000+ minimum project, and the most common project size reviewers report is $10,000 to $49,999. A-Sales charges from $500 per held meeting on pay-per-appointment, or from $4,000 a month. To compare, divide Martal's monthly quote by the 20–30 qualified leads its own funnel shows per month, and remember that a qualified lead is not the same thing as a meeting that happened.

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Martal Group reviews vs A-Sales

Martal Group is rated 4.8/5 from 109 reviews on Clutch, and lists 135 reviews on G2. Most Clutch reviewers spent $10,000 to $49,999, which at a monthly fee usually means a pilot and a few months after it. The score tells you clients who bought that programme were satisfied. If you want to pay only for meetings that were held, compare the models in the tables above rather than the stars.

Read every A-Sales review

How it works

Switching from Martal Group to A-Sales

A switch is a normal engagement whose week one starts from your current agency's handover: same four auditable steps.

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First qualified meetings typically land inside the first month.

Define the target
Week 1
We shape your ideal customer profile and build a verified prospect list around it.
↳ ICP brief + verified prospect list
Week 1
Open conversations
From week 1
Cold calling leads the outreach, with LinkedIn and email in support.
↳ Live call log, every conversation scored
From week 1
Book qualified meetings
Weeks 2–4
Prospects who fit land directly on your team's calendar, briefed and confirmed.
↳ Confirmed meetings with briefing notes
Weeks 2–4
Report and sharpen
Every week
Weekly numbers on conversations, meetings, and pipeline tighten the targeting each cycle.
↳ Weekly pipeline report + refined targeting
Every week