1. Limited Enterprise Penetration: Top-tier accounts required specialized outreach.
   
   
2. Complex Buying Groups: Tech implementations involve multiple stakeholders; getting decision-makers on board proved difficult. We didn’t just navigate this, we mapped it. We worked directly with Google to orchestrate a multithreaded approach, crafting outreach and sequencing for each buyer persona.

Noise & Saturation: Cold outreach to global enterprises faces inbox fatigue and gatekeeper barriers.

• Cold Email & Cold Calling: Tailored messaging across email and voice channels to open meaningful conversations in target accounts.
  
• LinkedIn ABM Strategy: Personalized content, posts, and outreach sequencing to build presence and credibility within each target account.
  
• Integrated Cadence: Coordinated cross-channel touches, aligning call scripts, email templates, and LinkedIn content for maximum relevance.
  
• ICP & List Refinement: We collaborated with Google to refine the Ideal Customer Profile, targeting high-intent enterprise contacts.
  
  

Execution Highlights

• Email campaigns with concise, value‑driven copy and clear CTAs for executive meetings.
  
• Multi‑touch sequences over email, calls and LinkedIn with coordinated timing to avoid overlap and maximize response.
  
• LinkedIn posts and sponsored content tailored to F500 decision-makers, backed by direct outreach.
  
• Real‑time optimization: A/B trial of messaging, subject lines, follow-up timing—refining daily for better results.

• 📅 5 meetings secured with Fortune 500 companies within the first month of outreach.
  
• 💼 1 enterprise deal closed, initiated entirely via this ABM campaign.
  
• 📈 Strengthened pipeline and account visibility for Google among key enterprise buyers.

• Multi-channel orchestration: Cold email, cold calling, LinkedIn posting & messaging.
  
• ABM tools: Account-level tracking, CRM integration, campaign analytics.
  

Continuous refinement: Weekly reviews to iterate messaging and outreach approach.