1) Enterprise Saturation & Inbox Fatigue

Decision-makers in top-tier accounts are bombarded daily. Traditional outbound falls flat due to overcrowded inboxes, gatekeepers, and “vendor noise.”

2) Complex Buying Committees

Enterprise tech rollouts rarely involve one stakeholder. Deals require alignment across CIO/CTO offices, IT leadership, security, procurement, and functional owners-making single-thread outreach ineffective.

3) Precision Targeting Needed

Reaching the right accounts wasn’t enough. The outreach had to land with the right personas at the right time with messaging that demonstrated credibility from the very first touch.

Core Strategy

• Cold Email + Cold Calling (Coordinated): High-quality sequences engineered to secure executive conversations, backed by confident voice outreach to break through noise.
  
  
• LinkedIn ABM Motion: Strategic profile positioning + persona outreach + credibility content to increase familiarity and response rates.
  
  
• Multi-Persona Orchestration: Each target account was treated like a mini-market, with separate messaging tracks for:
  
  • Executive stakeholders
    
  • IT leadership
    
  • Security & compliance
    
  • Product / transformation owners
    
• ICP & List Refinement with Google: A-Sales collaborated closely with Google to sharpen the ICP, prioritize high-intent segments, and build lists that matched enterprise buying realities.
  
  

Execution Highlights

A-Sales ran the campaign like an elite revenue operation-fast iteration, tight feedback loops, and constant optimization.

• Value-dense, executive-friendly email copy with clear relevance and direct CTAs
  
• Multi-touch sequences across email, calls, and LinkedIn designed to reinforce-not spam
  
• LinkedIn credibility engine (posts + outbound) tailored to enterprise decision-makers
  
• Real-time optimization: subject lines, hooks, proof points, sequencing, follow-up timing-refined continuously based on engagement signals
  
• Account-level coordination: ensuring every touchpoint felt intentional, personal, and aligned with the enterprise context
  

20 meetings secured with Fortune 500 companies in the first month of outreach.

‍2 enterprise deals closed, both initiated end-to-end through this ABM campaign.

‍Stronger pipeline density and account penetration, creating lasting visibility for Google within strategic enterprise accounts.

• Multi-channel orchestration: cold email, cold calling, LinkedIn posting + messaging
  
• ABM infrastructure: account tracking, CRM alignment, campaign analytics
  

Continuous refinement: weekly review cycles + iterative improvements based on live performance data