Delivering 200+ High-Quality Registrations for Smile Marketing

100%

KPI's

200+ Registrations

Meetings Booked

Industry

Performance Marketing / Digital Strategy / Brandformance

Head quarter

Latin America (Serving LATAM & USA)

Company size

11-50

About

Smile Marketing

Smile® is a performance-driven marketing agency specializing in brandformance-the intersection of branding, metrics, and measurable growth. With deep expertise in analytics, buyer-persona modeling, and conversion optimization, Smile® helps brands across Latin America and the U.S. turn data into scalable commercial outcomes. To support their growth initiatives, Smile® partnered with A-Sales to drive attendance and demand for live and hybrid events in a relatively small, competitive market-where volume alone is not enough and precision matters.

Client's Challenge.

Smile® faced a familiar but difficult challenge, amplified by market size:

1. Small Market Constraints

Limited total addressable audience
High audience overlap across events
Lower margin for error in targeting and messaging

2. Event-Driven Growth Model

Events were a key growth lever for:
- Brand authority
- Lead generation
- Pipeline acceleration
Success depended on actual attendance and engagement, not just registrations

3. High Bar for Quality

Registrants needed to match:
- Buyer persona fit
- Commercial relevance
- Real intent to engage with Smile®’s services

Solution Provided by A-Sales.

A-Sales implemented a high-intensity, multi-channel event generation engine, adapted specifically for a small market where every contact counts.

Execution Breakdown

1. Advanced Segmentation & ICP Refinement

Tight list segmentation by:
- Role
- Industry
- Company maturity
AI-assisted enrichment to ensure:
- Persona accuracy
- Commercial relevance
Continuous list pruning to avoid audience fatigue

2. Multi-Channel Event Outreach

A-Sales activated a full-stack outreach motion:

Cold email campaigns with event-specific value propositions
LinkedIn outreach and visibility
Follow-up sequencing for interested and engaged prospects
Messaging adapted per segment to reflect:
- Business challenges
- Performance goals
- Measurement and optimization themes

3. AI-Driven Personalization

AI used to:
- Tailor messaging at scale
- Reference performance, metrics, and optimization pain points
- Align event positioning with Smile®’s brandformance narrative

This ensured outreach felt relevant, credible, and non-generic, even at scale.

4. Nurture & Attendance Optimization

To protect show-up rates and maximize ROI:

Registrants were placed into event-specific nurture flows
Reminder sequences reinforced:
- Event value
- Agenda relevance
- Why attendance mattered now
Messaging cadence optimized to maintain engagement without oversaturation

Results.

Quantitative Outcomes

200+ registrations generated in one month
100% KPI achievement across multiple events
Strong attendance and engagement rates, despite small market constraints

Business Impact

Smile® successfully:
- Filled events with high-quality, relevant attendees
- Generated qualified leads aligned with buyer personas
- Strengthened market positioning as a performance authority
The partnership proved so effective that A-Sales became Smile®’s go-to partner for event demand generation

Approach and Tools.

Multi-channel orchestration:
Cold email, LinkedIn, follow-ups
AI-assisted segmentation & personalization
Event-specific nurture sequences
End-to-end performance tracking
Rapid iteration and optimization

Everything was executed with intensity, precision, and constant improvement.

Conclusion.

This case study highlights what A-Sales does best in constrained environments: turning small markets into big opportunities. A-Sales delivered 200+ registrations in a small market, achieved 100% of KPIs, and became a trusted long-term partner for Smile®’s event-driven growth.