Maximizing sales potential: 30+ meetings within 30 days.

100%

KPI's

30+

Meetings Booked

Industry

Physical Products

Headquarters

Sweden

Company size

100 - 200

About

Hempur

Hempur is a company dedicated to providing eco-friendly household paper products such as napkins, paper towels, and other essentials, all produced using 100% renewable energy. Although based in Sweden, Hempur has an international presence and focuses on serving small to medium-sized businesses (SMBs) in the hotel and travel industries, including airlines and travel agencies. Despite their sustainable approach and quality products, Hempur faced challenges in accelerating their business growth and enhancing their B2B sales efforts.

Client's Challenge.

Before collaborating with A-Sales, Hempur encountered several significant hurdles:

Underperforming Marketing Efforts: Despite working with another agency, Hempur was not seeing the desired results. The marketing strategies in place were outdated, with poor targeting and messaging that failed to resonate with their potential clients.
Need for Business Acceleration: Hempur was eager to supercharge their business, generate more leads, and elevate their B2B sales, particularly with larger enterprises in the travel and hospitality industries.

Solution Provided by A-Sales.

A-Sales approached Hempur’s challenges with a combination of strategic adjustments and innovative offers:

Diagnosis of Previous Failures: A-Sales began by analyzing why the previous agency’s efforts had failed. They identified poor targeting and outdated messaging as the primary reasons for the lack of results. This diagnosis allowed A-Sales to pivot to more effective strategies.
Testing and Iteration: During the first month, A-Sales experimented with various lead magnets and conversation starters, attempting to find the right approach to engage potential clients. Despite trying multiple tactics, the initial results were underwhelming, with only one meeting booked.
Innovative Value Proposition: In the second month, A-Sales cracked the code by developing a unique offer: providing free dispensers that only allowed Hempur products to be used. This offer was tied to a simple condition—clients had to book a call with Hempur to receive the dispensers, effectively locking them into using Hempur’s eco-friendly paper products.
Strategic Enterprise Targeting: With the successful implementation of the dispenser offer, A-Sales expanded their focus to target larger enterprises. This approach included personalized outreach and messaging designed to appeal to high-value clients in the travel and hospitality sectors.

Results.

The strategic changes implemented by A-Sales led to significant successes for Hempur:

Breakthrough in Meeting Bookings: In the second month, after introducing the free dispenser offer, Hempur booked 10 meetings, marking a substantial improvement from the previous month.
Pipeline Growth: By the third month, Hempur had built a sales pipeline worth 1 million euros, demonstrating a huge return on investment (ROI) and validating the new strategy.
Enterprise Expansion: Hempur booked 20 meetings with large enterprises, further accelerating their business growth and solidifying their presence in the B2B market.

Approach and Tools.

A-Sales utilized a mix of strategic insights, innovative offers, and targeted outreach to drive these results:

Strategic Diagnosis and Pivot: By identifying the flaws in the previous agency’s approach, A-Sales was able to pivot to more effective strategies that resonated with Hempur’s target market.
Unique Value Proposition: The free dispenser offer, tied to using Hempur products exclusively, was a game-changer that appealed directly to the practical needs of potential clients while promoting Hempur’s eco-friendly brand.
Enterprise Targeting: A-Sales focused on reaching out to larger enterprises with tailored messaging, significantly boosting the quality and value of Hempur’s sales pipeline.

Conclusion.

The partnership between Hempur and A-Sales showcases the importance of innovation and adaptability in overcoming business challenges. By diagnosing previous failures and pivoting to a unique value proposition, A-Sales was able to transform Hempur’s B2B sales efforts, resulting in a significant increase in meetings, pipeline growth, and overall business success. This case study highlights how a targeted and strategic approach can unlock new opportunities and drive substantial growth for companies in competitive markets.