Maximizing sales potential: 180+ Meetings within 30 days.

100%

KPI's

180+

Meetings Booked

Industry

Marketing

Headquarters

Company size

100 - 300

About

Leads.io

Leads.io is a premier, tech-enabled lead generation agency serving small, medium, and enterprise businesses globally. With operations spanning 7 countries and a team representing 40 nationalities, Leads.io is the largest lead provider to the trades industry worldwide. The company aimed to accelerate its lead generation efforts specifically for the UK market, with a focus on their Greenmatch brand.

Client's Challenge.

Leads.io encountered several key challenges when enhancing their lead generation strategy in the UK:

Sales Strategy: Sales representatives tended to focus on the easiest leads to close, often neglecting higher-value opportunities.
UK Market Acceleration: Leads.io sought to supercharge its lead generation efforts in the UK to drive significant growth for its sales team.
Number of No-Shows on Meetings Booked: While initial lead generation efforts were successful, Leads.io faced a significant issue with no-shows, with a show-up rate of 70%. Not considered a major problem but A-sales provided a solution with this encounter.

Solution Provided by A-Sales.

A-Sales implemented a multi-faceted strategy to address Leads.io’s challenges and enhance their lead generation efforts:

Deep Market Understanding: A-Sales began by understanding the core motivations of Leads.io’s target companies, focusing on what these businesses truly cared about—whether it was securing leads, increasing revenue, or closing deals. This insight guided the creation of highly relevant and compelling messaging.
Tailored Messaging: With a clear understanding of the UK market, A-Sales developed messaging that directly resonated with Leads.io’s target audience. They ensured that the value proposition of Leads.io was communicated clearly and effectively, focusing on the key benefits that mattered most to potential clients.
Hyper-Relevant Targeting: A-Sales identified and leveraged hyper-relevant information to tailor their outreach, making sure that every communication was specifically crafted to address the needs and pain points of the prospects.
Meeting Optimization: To address the issue of no-shows, A-Sales implemented a system of human-like reminders. This involved confirming meetings one hour before they were scheduled to take place, which significantly increased the show-up rate.

Results.

The partnership with A-Sales delivered outstanding results for Leads.io:

Exceeding KPIs: Leads.io set a target of 20 meetings per month, but in the first month, A-Sales helped them book 180 meetings—surpassing their KPI by 10x.
Increased Show-Up Rate: The implementation of human-like reminders and confirmation processes boosted the show-up rate from 70% to 88%, ensuring that more scheduled meetings actually took place and contributed to the sales pipeline.
Accelerated Growth: The strategic adjustments made by A-Sales not only improved the efficiency of Leads.io’s lead generation efforts but also significantly accelerated their growth in the UK market.

Approach and Tools.

A-Sales used a combination of market insights, targeted messaging, and meeting optimization techniques to drive success for Leads.io:

Market Research and Understanding: By deeply understanding the target market's needs, A-Sales crafted messages that resonated with potential clients, making Leads.io’s offer more compelling.
Human-Like Reminders: To combat the no-show issue, A-Sales implemented a personalized reminder system that felt less automated and more like a genuine interaction, leading to higher engagement and attendance rates.
Clear Value Communication: A-Sales ensured that Leads.io’s value proposition was clearly and consistently communicated across all touchpoints, reinforcing the benefits of working with them.

Conclusion.

Leads.io’s collaboration with A-Sales exemplifies how a strategic, tailored approach can significantly enhance lead generation efforts, especially in a competitive market like the UK. By understanding the core needs of their target audience, refining their messaging, and optimizing their meeting process, A-Sales helped Leads.io surpass their KPIs and achieve remarkable growth. This case study highlights the effectiveness of a well-executed strategy in driving business success in international markets.