Maximizing sales potential: 50+ Meetings Within 117 Days.

100%

KPI's

50+

Meetings Booked

Industry

Nonprofit / Consulting

Head quarter

Seattle, USA

Company size

11–50

About

Altruist Partners

Altruist Partners is a consultancy dedicated to accelerating nonprofit growth and sustainability. By providing strategy, organizational diagnostics, and revenue roadmaps, they help small to mid-sized organizations diversify income streams and achieve lasting impact. While highly respected in their sector and equipped with decades of expertise, Altruist struggled with predictable pipeline generation. Their growth relied heavily on peer-to-peer networks and referrals, limiting their ability to consistently engage new, qualified nonprofits.

Client's Challenge.

Before working with A-Sales, Altruist Partners faced several challenges:

Reliance on referrals: Growth depended on personal networks and introductions, leading to inconsistent deal flow.
ICP complexity: Their ideal clients are mid-sized nonprofits (typically $2M+ in annual revenue). Smaller organizations showed interest but rarely had the budget to invest.
Qualification issues: Many inbound and outbound leads expressed curiosity about revenue growth but were not financially ready to buy consulting services.
Lengthy sales cycle: Nonprofit decision-making often requires multiple conversations, meaning a reliable system to keep leads engaged was essential.

Solution Provided by A-Sales.

To address these issues, A-Sales built a multi-channel outbound strategy that combined precision targeting with ongoing iteration:

Cold Calling for Direct Access
Cold calling quickly emerged as the highest-performing channel. Nonprofit executives were receptive to phone conversations, leading to early traction and consistent weekly bookings.
Email Campaigns & Re-Hits
A-Sales ran targeted email campaigns, re-engaging older prospects with new angles. This included testing short, one-line emails for better deliverability and using segmented lists based on revenue and headcount.
LinkedIn Outreach & Webinar Support
LinkedIn was leveraged for webinar promotion and light-touch outreach. By scraping registrants and following up with tailored messaging, A-Sales turned “no-shows” and registrants into warm leads.
Qualification & Targeting Refinement
Working with Altruist’s team, A-Sales refined qualification criteria, focusing on organizations with $2M+ annual revenue and 5+ employees. This adjustment balanced volume with quality, ensuring Aaron Everett (CEO) and his team spent time with decision-makers capable of investing.

Results.

In just 117 days, A-Sales delivered:

50+ meetings booked with nonprofit executives.
Consistent weekly pipeline of 3–5 qualified meetings.
Multi-channel traction: Cold calling generated the highest conversion rate, while email re-hits and LinkedIn webinar follow-ups provided additional lead flow.
Improved qualification: Shifted targeting toward larger nonprofits, reducing time spent with under-qualified prospects and aligning with Altruist’s “higher” entry-point offering.

Although sector-wide challenges and long nonprofit sales cycles meant some deals took time to close, Altruist gained a repeatable, scalable system for outreach and a strong active pipeline.

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Approach and Tools.

A-Sales leveraged a mix of strategies to maximize results:

Cold Calling Playbooks tailored to nonprofit executives.
AI-enhanced list building to validate nonprofit size (using IRS Form 990 data and headcount proxies).
Re-hit campaigns for previously engaged prospects with refreshed messaging.
Webinar-based nurturing to re-engage registrants and no-shows.

Conclusion.

The partnership between Altruist Partners and A-Sales highlights how even in challenging markets, a well-structured, multi-channel outbound system can generate consistent opportunities. By focusing on the right-sized organizations, refining qualification, and leveraging cold calling alongside email and LinkedIn campaigns, A-Sales delivered 50+ meetings in under four months. This collaboration provided Altruist with the scalable outreach engine they needed to expand beyond referrals, positioning them for sustained growth in the nonprofit sector.