Maximizing Sales Potential: 150 Leads in 27 Days & 9 Deals Closed.

100%

KPI's

40+

Meetings Booked

Industry

Website Development

Head quarter

Stockholm, Sweden

Company size

1-10

About

Zaitex

Zaitex is a Stockholm-based web design bureau specializing in building modern, high-performing websites for small and mid-sized companies. Their focus lies in creating simple, elegant designs supported by a clear process and strong customer support — making professional websites accessible to smaller businesses. Despite having a solid product and clear value proposition, Zaitex faced challenges scaling their outreach and generating new client conversations consistently. The company wanted to replace cold calling entirely and rely on automated, outbound cold email as their main sales channel.

Client's Challenge.

Before working with A-Sales, Zaitex faced several hurdles that limited their client acquisition efforts:

Replacing Manual Cold Calling: The founders wanted to stop spending hours cold calling and instead generate leads purely from automated cold emails.
Low Early Conversion: In the first month, volume of sends were below expectations, making it difficult to validate outbound as the primary channel.
Limited Internal Resources: As a small team, Zaitex needed an efficient, scalable outbound system that didn’t require daily manual input.

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Solution Provided by A-Sales.

A-Sales partnered with Zaitex to build a fully automated, data-driven cold email system that could consistently deliver qualified leads. The campaign was designed around iterative testing and continuous optimization.

Key Elements Included:

Strategic Campaign Relaunch: After the first month of low engagement, A-Sales re-launched all campaigns with improved targeting and copy variations optimized for the Swedish SMB segment.
Smartlead.io Optimization: Leveraging detailed performance metrics, A-Sales refined deliverability, sequences, and follow-up timing to ensure maximum visibility.
Responsive Support: A-Sales provided day-to-day communication, even on weekends, ensuring Zaitex felt supported through each phase of optimization.

Results.

The second month completely transformed Zaitex’s outbound performance:

150+ Leads Generated in 30 Days: Zaitex began receiving 20+ new leads every single day.
High Reply & Interest Rates: Campaigns achieved over 10% manual reply rate and strong positive engagement, as reflected in Smartlead dashboards.
Fully Automated Sales Channel: Cold email became Zaitex’s only sales channel — eliminating cold calling entirely.
Confidence & Continuity: With reliable daily leads and clear communication, Zaitex decided to continue with A-Sales long-term.

“This month has been amazing — about 20 new leads every day. This is now our only sales channel. We’re not calling anymore — just answering our emails!” — Founder, Zaitex

Approach and Tools.

A-Sales implemented a data-backed system centered on cold email outreach and automation:

Smartlead Campaigns for structured sequencing, tracking, and A/B testing.
Dynamic Copy Testing to identify the highest-performing subject lines and personalization strategies.
24/7 Client Support ensuring quick fixes whenever performance dipped.
Iterative Optimization across deliverability, targeting, and reply handling to maintain daily lead flow.

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Conclusion.

Zaitex’s collaboration with A-Sales demonstrates how even small agencies can replace traditional cold calling with a high-performing, automated outbound system. By combining personalized messaging, consistent optimization, and proactive support, A-Sales helped Zaitex achieve a fully scalable client acquisition engine within just two months. The partnership not only delivered measurable growth but also established email as Zaitex’s most effective — and sustainable — sales channel.