A-Sales

· 12 min read · Buyer's guide

Best B2B appointment setting companies in 2026: 10 compared

Ten B2B appointment setting companies and services compared for 2026 on what each one bills for, how it defines a qualified meeting, what happens on a no-show, its lead channel, published pricing and public reviews.

Portrait of Orestas Nariunas

Written by Orestas Nariunas

Chief Operating Officer at A-Sales

↳ The comparison that matters is what counts as a meeting and who pays when one does not happen.

Disclosure first, as on every list we publish: A-Sales is on this list, and A-Sales wrote it. So every fact about another company comes from its own website or its public Clutch profile, checked in October 2026, and where a company does not publish something, we say so instead of guessing. The companies are listed alphabetically, not ranked, and each entry says who it fits and who should look elsewhere.

The short answer

The best B2B appointment setting company depends on what you want to pay for, which channel reaches your buyers, and how much risk you want to carry when a meeting does not happen:

  • A-Sales if you want to pay per held, qualified meeting once your target profile is proven, with senior callers leading on the phone.
  • Belkins if you want a written meeting guarantee inside a monthly retainer.
  • SalesRoads or SalesHive if you want phone-led appointment setting from a US team without a long contract.
  • memoryBlue if you sell complex B2B technology and want the choice between a retainer and pay tied to meetings.
  • Martal Group if you sell technology or SaaS and want a fixed pilot.
  • CIENCE if you want written fit, timing and authority criteria and an itemised price list.
  • Callbox if you need appointments in many countries and languages.
  • Leadium if you want email-led multichannel outreach at a published flat fee.
  • Cleverly if your budget is under $3,000 a month and LinkedIn is the channel your buyers answer.

B2B appointment setting companies compared

"Not published" means the company does not state it publicly. Each entry further down links to the pages behind its row.

CompanyYou are billed forPublished priceMeeting standard and no-showsLead channelClutch ratingBest for
A-SalesEach held, qualified meeting once the target profile is proven, or a monthly engagementFrom $4,000/month; per-meeting rate quoted after a fit assessmentStandard agreed in writing before outreach; no-shows rescheduled and not billedCold calling, with email and LinkedIn4.9 (83 reviews)Teams with Account Executives who want to pay per held meeting
BelkinsMonthly retainerAverage starter price from $5,000, including 100 guaranteed appointments a yearReminders 24 hours and 1 hour before; no-show recovery in every packageEmail and LinkedIn; calling as an add-on4.9 (234 reviews)Buyers who want a meeting guarantee in the contract
CallboxCampaign pods of one dedicated SDR eachEstimated $16,000–$32,000/quarter per podScreened against budget, authority, need and timeline; quality guaranteed, number notPhone always included, with email and LinkedIn4.6 (128 reviews)Multi-country, multilingual programmes
CIENCEMonthly programme plus SDRs$2,499/month for team and platform, plus SDRs from $1,750/monthBooked only after fit, timing and authority check out; reports held meetingsEmail, phone and LinkedIn4.2 (142 reviews)Buyers who want to choose the SDRs' region and see every fee
CleverlyMonthly plan$697–$2,997/monthCriteria set upfront; no guaranteed number of meetingsLinkedIn first, with email and calling4.3 (85 reviews)Small budgets and LinkedIn-led outreach
LeadiumFlat monthly fee$3,500–$5,000/monthNot publishedEmail first, with calling, LinkedIn and SMS5.0 (90 reviews)Email-led multichannel outreach, month-to-month
Martal GroupFlat monthly fee after a pilotNot publishedMeetings must meet pre-defined opportunity criteriaEmail, LinkedIn and phone4.8 (109 reviews)Technology and SaaS sellers wanting a defined pilot
memoryBlueRetainer, or a lower base plus pay tied to meetingsNot publishedQualified against a framework agreed with the clientPhone-weighted, with email and LinkedIn4.7 (23 reviews)Complex B2B technology sales
SalesHiveOne flat monthly feeCustom quoteConfirmation calls and rescheduling; says a booking is not an attended meetingPhone, with email1 review (0.5)US callers on phone and email, month-to-month
SalesRoadsPer SDR, per four-week periodFrom $6,950 per four weeks for a fractional SDRNot publishedPhone, with email4.9 (69 reviews)Experienced callers, no long-term commitment

How we compared them

We left out scores out of ten and invented meeting counts: neither can be checked, and neither decides an appointment setting engagement. Each company is compared on six things a buyer has to live with:

  • What you are billed for. A held meeting, a booked meeting, a month or an SDR seat. Each one rewards the company for something different.
  • How a qualified meeting is defined, and who writes the definition. If the standard is not written down before outreach starts, the meeting count you are quoted is not the one you will get.
  • What happens on a no-show. It is the quickest way to tell who carries the risk.
  • The lead channel. Phone-led and email-led programmes reach different buyers at different speeds.
  • Published price and contract. We quote only what the company publishes.
  • Public reviews. The rating and review count on each Clutch profile, because Clutch shows both and anyone can check them.

The 10 companies

A-Sales

A calling-first appointment setting company: senior callers open the conversation on the phone, with email and LinkedIn in support, and book qualified meetings for your Account Executives. The team is US & Europe-based. More on how it runs: B2B appointment setting services.

  • Billing: pay-per-appointment, per held meeting that meets the standard agreed in writing, once your target profile is proven; otherwise a managed engagement from $4,000 a month, month-to-month or on a 3, 6 or 12-month term.
  • No-shows: every meeting gets a confirmation call beforehand; a missed meeting is rescheduled by A-Sales and not billed.
  • Track record: 800+ qualified meetings in nine months for Sully.ai, with 93% of tracked meetings taking place, and 300+ in ten months for Clarity, with a 97% show rate. A-Sales reports 10,000+ meetings booked across all clients and holds a 4.9 rating from 83 reviews on Clutch.

Best for: funded B2B companies with Account Executives ready for meetings and a budget of $4,000 a month or more. Watch for: it is outbound only, and the per-meeting model needs a proven target profile first, so new markets start on a managed engagement.

Belkins

A large appointment setting agency based in the US and Ukraine. Its appointment setting page promises "20+ sales-qualified meetings monthly" and leads with email and LinkedIn; calling and WhatsApp or SMS are follow-up add-ons.

  • Billing: a monthly retainer. The average starter price is from $5,000 and includes "100 guaranteed appts/year", the only published meeting guarantee among these ten.
  • No-shows: reminders 24 hours and 1 hour before each call, and no-show recovery in every package.
  • Reviews: 4.9 from 234 reviews on Clutch.

Best for: mid-market and enterprise teams that want a guarantee written into a retainer. Watch for: the guarantee works out to about eight meetings a month at the starter price, and calling is an add-on rather than the lead channel. Our Belkins review and A-Sales vs Belkins go deeper.

Callbox

A multichannel outbound provider founded in 2004, headquartered in Encino, California, with offices across the US, Asia-Pacific and Colombia, running campaigns in "60+ countries". On its appointment setting page, meetings are screened against budget, authority, need and timeline before they reach your calendar, and the phone is always part of the sequence.

  • Billing: campaign pods of one dedicated SDR each, which its pricing page estimates at $16,000–$32,000 a quarter per pod, with "a minimum commitment of a few months".
  • No-shows: Callbox guarantees meeting quality but "not a fixed number of appointments", and reports an average no-show rate under 12%.
  • Reviews: 4.6 from 128 reviews on Clutch.

Best for: appointment setting across several countries and languages at once. Watch for: billing by the quarter per pod, and a minimum of a few months. See our Callbox review and A-Sales vs Callbox.

CIENCE

A multichannel outbound provider headquartered in Miami, whose assets are now owned by graph8. Its appointment setting page says a meeting is booked "only after fit, timing and authority check out", and that it reports held meetings. It argues against per-meeting billing, on the grounds that it gives the provider a reason to loosen the criteria.

  • Billing: a monthly programme, month-to-month: $2,000 a month for the campaign team and $499 for the platform, then SDRs from $1,750 a month offshore or $3,500 in the US and Europe, plus a performance bonus and a one-time setup fee (price list).
  • No-shows: the prospect picks the slot on the rep's calendar and gets reminders up to the day; no guarantee.
  • Reviews: 4.2 from 142 reviews on Clutch.

Best for: buyers who want written fit criteria and every line item before they sign. Watch for: compare it on the full monthly total, not the SDR rate. Our CIENCE review and A-Sales vs CIENCE have the detail.

Cleverly

A Los Angeles agency that calls LinkedIn its strongest channel and adds cold email and cold calling. Its appointment setting page defines qualification upfront (title, company size, industry, buying authority and timing) and promises "15–30 extra sales calls every month".

  • Billing: $697 to $2,997 a month for appointment setting. Cleverly says it does not offer pure pay-per-appointment pricing.
  • No-shows: no policy published; its FAQ says it cannot guarantee a specific number of meetings.
  • Reviews: 4.3 from 85 reviews on Clutch.

Best for: small budgets and buyers who respond on LinkedIn. Watch for: no contract term is published for appointment setting, and its 4.3 Clutch rating sits below most companies on this list.

Leadium

A managed multichannel SDR agency that says its SDR team is 100% US-based. Its appointment setting page calls email "the most effective channel" and adds cold calling, LinkedIn and SMS, video or direct mail.

  • Billing: a flat $3,500–$5,000 a month, published on its comparison pages, month-to-month.
  • No-shows: not published, and the page does not define a qualified meeting.
  • Reviews: 5.0 from 90 reviews on Clutch.

Best for: teams that want US-based, email-led outreach at a published monthly fee. Watch for: ask for the qualification standard in writing. Our Leadium review and A-Sales vs Leadium compare the models.

Martal Group

An outbound agency listed in Oakville, Canada, with reps across North America, Europe and Latin America. Its appointment setting page says scheduled meetings "meet pre-defined opportunity criteria", and it leads with technology, SaaS, MSP, AI, cybersecurity and fintech clients.

  • Billing: a flat monthly fee after a 3-month pilot (4 months on higher tiers); the figures are not published.
  • No-shows: not published.
  • Reviews: 4.8 from 109 reviews on Clutch.

Best for: technology and SaaS sellers who want a fixed-length pilot. Watch for: the pilot is a 3 to 4-month commitment, and no price is published.

memoryBlue

A phone-led SDR firm headquartered in Tysons, Virginia, working with B2B technology and professional-services companies. On its SDR services page, "the job ends at a booked, qualified meeting", measured against a qualification framework agreed with the client, and calls are "weighted heaviest" alongside email and LinkedIn.

  • Billing: a retainer, or a performance-based model with "a lower base cost with the upside tied directly to meetings delivered". No rate is published.
  • No-shows: not published.
  • Reviews: 4.7 from 23 reviews on Clutch.

Best for: long, complex technology sales where you want a choice of pricing model. Watch for: its own page calls it a weaker match for simple, low-price, single-call sales.

SalesHive

A cold calling and email provider founded in 2016, running on its own dialer. Its appointment setting page is unusually plain about outcomes: "A booking is not an attended meeting or a sales opportunity."

  • Billing: one flat monthly fee for the whole programme, custom-quoted; "not a price per meeting". Month-to-month.
  • No-shows: reminders, confirmation calls and a rescheduling queue; it does not guarantee a number of appointments.
  • Reviews: its Clutch profile has a single review, rated 0.5.

Best for: phone-led appointment setting from a US core team on a flat fee. Watch for: no published price and a thin independent review record, so ask for references.

SalesRoads

A US firm headquartered in Boca Raton, Florida, running "Calls + Emails" with no LinkedIn channel. Its appointment setting page promises meetings with "decision-makers who are ready to buy now, not later".

  • Billing: per SDR, per four-week period. The appointment setting page starts a fractional SDR at $6,950 and a full SDR at $9,500 per four weeks; its pricing page lists $11,950 per four weeks for one SDR, so confirm which applies.
  • No-shows: not published. "Cancel anytime. No Commitments."
  • Reviews: 4.9 from 69 reviews on Clutch.

Best for: companies that want experienced callers without a long contract. Watch for: two different published prices, and no LinkedIn.

How much do B2B appointment setting services cost?

Published prices among these ten run from $697 a month (Cleverly's entry plan) to $11,950 per four weeks for one SalesRoads SDR, and Callbox estimates $16,000 to $32,000 a quarter per pod. Most sit between $3,500 and $10,000 a month: Leadium $3,500 to $5,000, A-Sales from $4,000, Belkins from $5,000 on average, SalesRoads from $6,950 per four weeks. Agencies that bill per meeting publish about $100 to $500 per B2B meeting.

Compare the quotes on one unit: the cost per held meeting. Divide a monthly fee by the meetings that actually take place, and divide a per-booking price by the show rate. Our B2B appointment setting pricing guide has the 2026 ranges by pricing model and buyer seniority, and the ROI calculator turns any quote into a cost per opportunity.

Pay per meeting or monthly retainer?

A retainer buys a team's time; a per-meeting price buys the outcome. A retainer is the better fit while the offer or target profile is still being tested, because nobody can price a meeting that has not been defined yet. Once the profile is proven, paying per held meeting moves the no-show risk to the company booking the meetings.

The billing trigger matters as much as the price. A company that bills at booking passes every no-show to you, which is why booked vs held is the first thing to check on any per-meeting quote.

How to choose a B2B appointment setting company

Shortlist three. Put the same five questions to each and get the answers in writing:

  1. What exactly am I billed for? A held meeting, a booked meeting, a month or an SDR seat. Ask for every fee.
  2. Who defines a qualified meeting, and is the definition in the contract?
  3. What happens when a prospect does not show?
  4. Which channel books the meetings? Ask what share came from the phone, email and LinkedIn on a comparable campaign.
  5. What is the minimum term and the notice period?

If you are weighing an appointment setting company against a full outsourced SDR team, the outsourced SDR comparison covers the same providers on team location and contract terms.

a-sales.co/appointment-settingAppointment SettingQualified meetings on your calendar, end to endSee the service

Frequently asked questions

From research to delivery

See how the work actually runs

These service pages carry the commercial intent: scope, process, fit, and the next step if the model is right for you.

Keep reading

More from the blog

Ready to meet your dream accounts?

Tell us who you sell to. We'll tell you how many meetings we can book, and what it costs.

  • Pay-per-appointment available
  • First meetings in 2–4 weeks
  • We say no if the fit is wrong

Book a call