Maximizing sales potential: +$20,000 MRR in less than 8 weeks.

100%

KPI's

25+

Meetings Booked

Industry

Marketing

Headquarters

Sweden

Company size

10 - 15

About

Black Reef

Blackreef is a traditional marketing agency specializing in lead generation for roofers, plumbers, dentists, and other local businesses. Their services include website design and a comprehensive 360-degree marketing approach, with a primary focus on local markets and agencies. Despite their experience and services, Blackreef struggled to convert their outreach efforts into tangible results.

Client's Challenge.

Before partnering with A-Sales, Blackreef faced significant challenges in their email marketing campaigns:

Lengthy and Unfocused Emails: Blackreef’s emails were excessively long and cluttered with links, making them overwhelming for recipients.
Lack of Personalization: The emails lacked personalization, often sending the same generic message to a wide range of businesses without tailoring the content to the specific needs of each recipient.‍
Poor Results: Despite their efforts, Blackreef booked only two meetings over a six-month period, leading to frustration and a need for a more effective strategy.

Solution Provided by A-Sales.

A-Sales stepped in to revamp Blackreef’s approach, focusing on precision and personalization:

Identifying the Ideal Customer Profile (ICP): A-Sales worked closely with Blackreef to identify their ICP, ensuring that their outreach efforts were directed towards the most relevant potential clients.
Segmentation and Personalization: The next step involved segmenting their email lists by specific categories, niches, and locations. This allowed A-Sales to craft highly personalized emails that resonated with each target group.
Email Optimization: A-Sales streamlined Blackreef’s email content, eliminating unnecessary information and links. They focused on making the emails concise, relevant, and easy to respond to, increasing the likelihood of engagement.
List Cleaning and Management: A-Sales also cleaned up and organized Blackreef’s email lists, ensuring that the messages reached the right people without clutter or confusion.

Results.

The impact of A-Sales' intervention was immediate and significant:

Rapid Client Acquisition: Within the first month, Blackreef signed clients worth over €30,000, a testament to the effectiveness of the new strategy.
High ROI: In just 30 days, Blackreef saw a return on investment that was three times over the key performance indicators (KPIs) set. This success led to a doubling of their business, reinforcing the value of their partnership with A-Sales.‍
Sustained Growth: The collaboration with A-Sales became a foundational element of Blackreef’s growth strategy, and they continued to work with A-Sales to scale their business further.

Approach and Tools.

A-Sales implemented a structured approach, leveraging their extensive experience in the industry:

Customized Messaging: A-Sales replaced long, unfocused emails with concise, personalized messages tailored to each recipient's needs, making it a no-brainer for potential clients to reply.
Effective Segmentation: By segmenting the target audience correctly, A-Sales ensured that each message was relevant and impactful.
Strategic Tools: The team used tools like Instantly, Clay, Outscraper, and D7 Finder to optimize their outreach efforts, enhancing both accuracy and efficiency.

Conclusion.

The partnership between Blackreef and A-Sales exemplifies how strategic marketing and personalized communication can drive significant growth, even in a competitive industry. Through targeted segmentation, personalized messaging, and expert execution, A-Sales played a crucial role in Blackreef's success, proving to be an invaluable partner in their journey to expansion and profitability.