🧠 Everyone Says “10:1 ROI” — But Where Does That Number Come From?
If you’re shopping for lead gen or outbound services, you’ve probably heard this:
“Our campaigns average 8–12x ROI.”
But what does that actually mean?
And how do you verify it?
At A-Sales, we don’t just say it — we show the math.
🔍 Step-by-Step ROI Breakdown for Appointment Setting
Let’s unpack a realistic, revenue-focused model for calculating ROI from outbound:
🧮 Step 1: Cost of Service
Let’s assume:
- Monthly appointment setting service cost: $4,000
- Includes cold email + cold calling + LinkedIn
- Target ICP is clear and the offer is validated
📅 Step 2: Volume of Meetings
We typically generate:
- 15–40 qualified meetings/month depending on vertical and offer
- 85–95% show-up rate
- 20–35% qualified to next step (SQL or opp)
Let’s model 25 meetings with 90% show-up = 22 real conversations
💼 Step 3: Conversion to Opportunity + Close Rate
From those 22 meetings:
- 6–8 move forward to opportunities
- Assume a close rate of 20–30% (realistic in mid-funnel sales)
You’re now looking at 1–3 closed deals per month
Let’s say 2 closed deals is the midpoint
💰 Step 4: Deal Value and ROI
- Average deal value: $5,000 (conservatively)
- 2 closed deals = $10,000 new revenue
ROI = $10,000 return on $4,000 spend = 2.5x (Month 1)
But here’s where it gets better...
📈 The Real ROI Comes From Pipeline — Not Just Closed Revenue
Each campaign also generates:
- 5–10 opportunities that close in future months
- Warm prospects who didn’t convert today — but will next quarter
- Inbound brand awareness and referrals from your outbound footprint
- ICP and offer learnings that improve conversion across the funnel
📦 Total value unlocked:
$30K+ in pipeline for every $4K–6K invested
That’s how we reach 8–12x ROI over a full quarter — even higher in SaaS and high-ticket services.
📉 The Wrong Way to Buy Lead Gen
🚫 “$150 per meeting”
🚫 “Unlimited leads”
🚫 “Pay per email sent”
🚫 “Free trial lists”
These models usually result in:
- Low intent meetings
- No-shows
- SDRs wasting time on junk leads
- Zero downstream pipeline
If your pricing isn’t tied to performance, neither is your partner.
✅ The A-Sales ROI Model
We structure campaigns around:
- 📅 Meetings booked and meetings that show
- 💬 Conversion rate to qualified opps
- 📈 Pipeline generated and tracked in CRM
- 🧠 Strategy, not just execution — ICP refinement, offer testing, list building
- ⚖️ Clear reporting tied to revenue — not just “activity”
If your team closes well, the ROI can be game-changing.
And even if your close rate is low today — we’ll help fix that too.
📊 Sample ROI Snapshot: Real A-Sales Campaign
Industry: Marketing Services
Duration: 45 days
Spend: $5,500
Meetings booked: 42
Show-up rate: 95%
Closed deals: 3
Pipeline generated: $60,000+
ROI (closed): 5.5x
ROI (pipeline): 10.9x
🚀 Want Us to Run the Numbers With You?
We’ll walk through:
✅ Your ICP + TAM
✅ Offer strength + positioning
✅ Channel strategy
✅ Forecasted meeting volume
✅ Pipeline and ROI projections
✅ What’s possible in 30, 60, 90 days
📅 Book your ROI call now → a-sales.co/book
🧮 No guesswork. Just math, mapped to outcomes.
