10 Best Lead Generation Agencies for SaaS (2025)

1. A-Sales.co:
Score: 5.0/5 ⭐
Quick Reason: Results-driven SaaS lead generation with guaranteed performance and rapid appointment delivery.
Why We Picked A-Sales as the #1 Lead Gen Agency for SaaS Teams:
A-Sales isn’t just another agency — it’s your performance-based growth partner. Specializing in B2B lead generation for SaaS and tech-driven companies, A-Sales blends precision targeting, compelling outreach, and advanced tools to fill your sales pipeline fast — without fluff or filler.
Their value prop is simple but bold: You only pay for results. That’s how confident they are in their systems. From cold emails to SDR outsourcing, from appointment setting to LinkedIn outreach, A-Sales provides the infrastructure, execution, and strategy to drive predictable, scalable pipeline growth — all within weeks, not months.
Whether you’re a seed-stage SaaS startup or scaling past $10M ARR, A-Sales aligns with your ICP and GTM motion to book qualified sales meetings directly onto your calendar.
A-Sales SaaS-Specific Services:
- 🔹 Appointment Setting – Done-for-you, fast-launch outbound to get booked meetings in days
- 🔹 Cold Email Outreach – Personalized, data-backed email flows to warm leads
- 🔹 Intent-Based Cold Calling – Strategic, human-first calls that convert
- 🔹 Account-Based Marketing – Hyper-personalized outreach to high-value SaaS accounts
- 🔹 LinkedIn Lead Gen – Elevate your brand and reach decision-makers with a 15%+ higher close rate
- 🔹 Outsourced SDR Services – Full outbound stack at 1/4th the cost of building in-house
- 🔹 Lead Gen Training & Consulting – Equip your team with proven outbound frameworks
Pros:
✅ Pay-for-performance model — only pay when you get results
✅ 100% SDR-led appointment setting, tailored to your ICP
✅ Real results within weeks: 100+ booked meetings, 7-figure pipelines
✅ Trusted by 50+ SaaS & B2B brands across multiple industries
✅ Personalized onboarding and research-driven strategy for every client
✅ Transparent processes, clear comms, and high-conversion copy
Cons:
🚫 Not designed for DIYers — A-Sales is for SaaS teams ready to scale with expert execution
🚫 Limited internal content — you’ll talk to humans, not browse a knowledge base
A-Sales in Action:
Here’s what clients report after switching to A-Sales:
- 180+ meetings booked in 30 days for a marketing SaaS
- 6-figure deal closed in 90 days
- $500,000+ MRR in 4 months for energy SaaS
- $50,000 pipeline built in 3 weeks
You don’t get fluff. You get pipeline, meetings, and revenue.
A-Sales Pricing:
Plans are performance-based and custom-tailored to your company’s goals, tech stack, and ICP.
💡 Want to get started? Book a free discovery call and get a custom quote within 24 hours.
2. Belkins:
Score: 4.8/5 ⭐
Quick Reason: Enterprise-grade outbound systems and omnichannel outreach at scale — trusted by 2,000+ B2B companies globally.
Why We Like Belkins for SaaS Lead Generation:
Belkins has carved out its place as one of the most trusted B2B lead generation agencies in the U.S. — especially for mid-market and enterprise SaaS companies that need volume and precision. With a reputation for delivering 100–400+ qualified meetings annually, Belkins builds scalable sales development programs through a strategic omnichannel approach that includes cold emails, calling, LinkedIn, voicemails, SMS, and even WhatsApp.
What really sets Belkins apart is their Center of Excellence model — a bespoke team of SDRs, copywriters, CRM consultants, and deliverability experts who operate as an extension of your internal sales team. If you’re looking for depth, scale, and industry-experienced talent, Belkins brings a full-stack solution — from lead research and appointment setting to CRM implementation and GTM strategy.
Belkins SaaS-Specific Services:
- 🔹 Appointment Setting – High-converting, multi-channel campaigns executed by expert SDRs
- 🔹 Cold Email & Calling – Inbox-first copywriting, A/B testing, and voicemail drops
- 🔹 LinkedIn Lead Generation – Human-led social prospecting layered with messaging flows
- 🔹 Intent-Based Outreach – Behavioral targeting using CRM, engagement, and firmographic triggers
- 🔹 Account-Based Marketing & Paid Ads – Full-funnel targeting of key SaaS accounts
- 🔹 HubSpot Consulting & Deliverability Audits – Tech stack setup, CRM refinement, and warm-up tools
- 🔹 Outsourced SDR Teams – Long-term partner model with embedded performance management
Pros:
✅ Proven track record with 2,000+ clients and 300K+ appointments delivered
✅ Omnichannel touchpoints — email, calls, SMS, WhatsApp, LinkedIn, and more
✅ Campaign launch within 7 days, first results in 30 days
✅ Dedicated team of 5–7 experts per account, including copy, tech, SDRs, and strategy
✅ Rich support stack: ABM, CRM consulting, email deliverability optimization
✅ Full-funnel support: lead research → strategy → appointment → CRM integration
Cons:
🚫 Retainer-heavy pricing — can become expensive quickly if results don’t land fast
🚫 Complex onboarding and campaign ops — adds overhead and lag for lean teams
🚫 Team structure not ideal for agile SaaS startups needing nimble feedback loops
🚫 Heavily process-driven — may feel rigid compared to performance-based shops like A-Sales
Real-World Results with Belkins:
- Up to 200 SQLs/year delivered per client
- 25%+ higher close rates on “dream accounts”
- $10 ROI for every $1 spent on average
- Trusted by leaders in SaaS, FinTech, Healthcare, and B2B services
Whether you’re struggling with a long sales cycle or simply need a predictable pipeline, Belkins brings the infrastructure and muscle to supercharge SaaS growth at scale.
3. Leadium:
Score: 4.7/5 ⭐
Quick Reason: Elite, U.S.-based SDR teams delivering channel-optimized SQLs with deep strategy and personalization.
Why Leadium Earned a Top Spot for SaaS Lead Gen:
Leadium isn’t just booking meetings — it’s building revenue engines. Since 2015, they’ve helped over 1,500 sales organizations generate $1B+ in pipeline, supporting 76 acquisitions, 5 IPOs, and over $6.5B in client funding.
Where most agencies churn out generic outbound scripts, Leadium thrives on channel optimization, data personalization, and cognitive buyer modeling. That means every campaign is hyper-strategic, every message tailored, and every SDR trained like an in-house rep.
From startup founders to public company CROs, SaaS teams love Leadium because it feels like an in-house sales development department, just without the hiring risk or overhead.
Leadium SaaS-Focused Services:
- 🔹 Outbound Appointment Setting – Fully-managed, multi-channel campaigns: email, LinkedIn, SMS, calling, gifting
- 🔹 Inbound SDR Support – Respond to MQLs in under 5 minutes, qualify, and convert into booked SQLs
- 🔹 Channel-Optimized Lead Research – Human-sourced, hand-verified contact data tuned to each channel
- 🔹 Top-of-Funnel Consulting – Strategy, copywriting, analytics, and SDR coaching built into the engagement
- 🔹 Sales Tech & Deliverability – Email setup, CRM architecture, phone number hygiene, inbox protection
- 🔹 Enterprise SDR-as-a-Service – U.S.-based reps managed by Leadium’s internal team, month-to-month
Pros:
✅ Industry-leading data quality and outreach personalization
✅ Month-to-month contracts — no long-term lock-ins
✅ Deep strategy support, not just outsourced labor
✅ Proven track record with IPOs, M&A outcomes, and billion-dollar pipeline
✅ Highly experienced, U.S.-based SDRs — no call center feel
✅ Integrates directly with SaaS CRMs and tech stacks
Cons:
🚫 Premium pricing — monthly costs rival fully loaded in-house SDRs
🚫 Requires 2–3 week ramp before outreach starts
🚫 No contracts flexibility at scale — despite month-to-month terms, scaling up isn’t agile
🚫 No support for DIY or hybrid models — strictly full-service
🚫 Minimal automation — dependent on manual workflows
Leadium in Action:
- 200%+ increase in quota attainment for SaaS startups
- 4x more leads per quarter for Series A/B product companies
- 73%+ conversation lift from channel-matched outreach
- 21x more likely to see ROI in 90 days, vs in-house team builds
Whether you’re targeting Fortune 1000s or up-market SaaS buyers, Leadium equips your GTM team with top-tier SDRs, custom research, and ROI-driven outreach, all under one roof.
Leadium Pricing Overview:
Leadium takes a consult-first, scoped-based approach. Packages are fully tailored to your funnel complexity, number of SDRs, and MQL-to-SQL volume expectations.
💼 Services Always Included:
- Channel-optimized, manual lead research
- Custom outreach playbooks & sequence copy
- SDR onboarding, training, and full management
- Access to tech suite (CRM, dialers, inbox warm-up, etc.)
- Weekly analytics & reporting with strategy refinement
📝 Contract Terms:
✅ 100% month-to-month — no long-term lock-in
✅ Launch campaigns in under 2–3 weeks
4. Leadbird:
Score: 4.6/5 ⭐
Quick Reason: AI-enhanced cold email campaigns with pay-per-lead pricing — no retainers, just results.\
Why Leadbird Works So Well for SaaS Teams:
If you’re tired of overpaying for leads that go nowhere or agencies that hide behind vague metrics, Leadbird is a breath of fresh air. Their standout offer is simple: no retainers, no contracts — just pay for meeting-ready leads.
Leadbird runs high-volume, hyper-personalized cold email campaigns powered by their own in-house tools like Quicklines.ai and Scrubby.io. This tech stack enables dynamic personalization at scale, boosting reply rates and connecting SaaS brands with real decision-makers — fast.
Their model makes them a favorite for early- to mid-stage SaaS companies looking for fast, affordable pipeline growth. From securing meetings with companies like Pepsi and Hershey’s to driving 95+ meetings in a single campaign, Leadbird’s approach is lean, performance-driven, and ROI-focused.
Leadbird’s SaaS-Focused Services:
- 🔹 Cold Email Campaigns – Fully managed campaigns with custom cadences and personalization
- 🔹 Pay-Per-Meeting Pricing – Only pay when a meeting-ready lead lands in your inbox
- 🔹 Dedicated Account Manager – 1-on-1 onboarding, weekly reports, and monthly optimization calls
- 🔹 Lead List Building – Human-verified, campaign-ready lists aligned with your ICP
- 🔹 Inbox + Tech Setup – Includes inbox warming, domain infrastructure, and deliverability support
- 🔹 AI-Powered Personalization – Dynamic email copy using website scraping and custom merge fields
- 🔹 Campaign Reporting – Weekly lead delivery and reporting on key KPIs
Pros:
✅ Affordable performance-based pricing model — no setup or retainer fees
✅ Built-in personalization tech for better cold email results
✅ Quick launch process — campaigns go live fast after onboarding
✅ Case studies across SaaS, DTC, recruiting, solar, and more
✅ Great for companies looking to test outbound without big upfront investment
Cons:
🚫 Cold email only — no calling, LinkedIn, or SDR support
🚫 Pay-per-lead can incentivize volume over quality
🚫 Not scalable — difficult to grow with Leadbird past initial traction
🚫 Weak tech integration — basic CRM syncing and reporting
🚫 No lead nurturing or deal-stage assistance
Leadbird in Action:
- 223+ meeting-ready leads for a $7M-funded SaaS company
- 30+ high-quality appointments in 30 days for VC-backed B2B brands
- 95 meeting-ready HR leads for a virtual team-building SaaS
- 1 closed deal within weeks for media and ecom clients
- Meetings booked with Fortune 500 brands like Hershey’s and Pepsi
When you're tight on time, lean on budget, and need meetings now, Leadbird offers one of the best bang-for-your-buck models on the market.
Leadbird Pricing for SaaS:
Unlike most lead gen agencies, Leadbird uses a pay-per-lead model. You’re only billed when a lead is verified, qualified, and booked for a meeting. Here’s what’s included in every campaign:
💼 What You Get:
- Meeting-ready lead delivery
- Dedicated account manager
- Campaign copywriting and list building
- Inbox setup + deliverability optimization
- Weekly performance reports
- Monthly strategy reviews
📝 Pricing:
Starts at $X per lead (varies by industry and ICP complexity — typically between $125–$200 per meeting)
✅ No monthly retainer
✅ No long-term contracts
5. Growth Engine X:
Score: 4.5/5 ⭐
Quick Reason: Data-fueled cold outreach for modern SaaS buyers — creative, scalable, and built to convert.
Why Growth Engine X Made the List:
If you believe most cold email feels like spam, Growth Engine X agrees — and they’ve built a smarter system to fix it. Positioned at the intersection of data science, creative copywriting, and technical deliverability, Growth Engine X isn’t just sending emails — they’re engineering attention.
Their central philosophy? Use outbound to create inbound. That means building awareness and demand through personalized, high-frequency campaigns that drive both demo bookings and brand affinity. This makes them a solid fit for modern SaaS companies targeting thoughtful buyers who ignore traditional spray-and-pray messaging.
Led by Eric Nowoslawski (known for building outbound systems for 30+ startups simultaneously), Growth Engine X emphasizes campaign creativity, technical email hygiene, and next-gen list-building strategies to keep you out of spam and in the minds of your best-fit customers.
Growth Engine X Services for SaaS:
- 🔹 Done-for-You Cold Email Campaigns – Campaign strategy, copywriting, launch & optimization
- 🔹 Inbox Infrastructure & Warmup – SPF/DKIM/DMARC setup, domain separation, inbox warming
- 🔹 Creative Copywriting – Data-empowered messaging tailored per persona, role, or job signal
- 🔹 ICP Research & Custom List Building – Uses 20+ data sources for laser-accurate targeting
- 🔹 Playbooks for Agencies, Advisors, Recruiters – Pre-built strategies by vertical
- 🔹 YouTube & Training Content – Sales enablement and cold outreach education for your team
- 🔹 AI-Driven Campaign Testing – Multi-variant testing across email formats, timing, and tone
Pros:
✅ Creative-first approach designed for saturated SaaS markets
✅ Technical focus on deliverability: inbox warmup, spam filter evasion, domain strategy
✅ Deep data enrichment for smarter targeting and more relevant messaging
✅ Great for founder-led teams looking to scale without hiring SDRs
✅ Known for helping even other cold email agencies (like Instantly.ai!) improve performance
Cons:
🚫 Not scalable — better for campaigns under 500 contacts/month
🚫 No SDRs, calling, or CRM workflows
🚫 Highly selective about clients — often waitlisted
🚫 No ABM or full-funnel support
🚫 Email-only means limited buyer journey coverage
Growth Engine X in Action:
- 69.7% open rates achieved for Secureframe (without changing the message)
- 12–15 interested replies/day for campaigns run with Instantly.ai
- Meetings booked with hard-to-reach financial leads despite spam-filter-sensitive language
- Custom ICP targeting based on web copy, hiring signals, and B2B tech stacks
- Campaigns launched in 8 directions at once for rapid GTM iteration
If your SaaS business needs to stand out in a crowded inbox, Growth Engine X brings the technical precision and creative storytelling needed to get real replies from real buyers.
Growth Engine X Pricing:
Growth Engine X provides custom packages based on your ICP, lead volume, and offer complexity. Pricing typically includes:
💼 What’s Included:
- Custom email strategy and playbook
- Infrastructure setup (domains, warmup, inboxes)
- Hand-built lead lists across 20+ data sources
- Campaign setup, testing, and optimization
- Weekly performance reporting
- Founder-led support and creative reviews
📝 Engagements:
- Custom quotes provided after onboarding form + strategy consult
- Engagements vary based on ICP complexity and campaign velocity
6. CIENCE:
Score: 4.6/5 ⭐
Quick Reason: Enterprise-grade SDR-as-a-Service with human + AI orchestration for massive outbound scale and precision.
Why CIENCE Stands Out for SaaS Lead Gen:
CIENCE is one of the largest and most battle-tested sales development agencies in the world — with over 2,500 clients served and 1,000+ SDRs deployed globally. Their offering goes beyond basic outbound: they combine AI-driven systems with skilled human reps to deliver high-velocity lead generation that can scale from seed-stage SaaS startups to Fortune 500 companies.
Unlike typical agencies, CIENCE operates like a plug-and-play GTM engine. From building data-driven ICPs to SDR management and campaign orchestration, they provide the people, platforms, and playbooks for scalable outbound, inbound, and even localized growth strategies.
Whether you're looking to replace a BDR team or run a massive ABM campaign across multiple channels, CIENCE brings enterprise-ready firepower — with a cost-per-lead pricing structure that keeps your pipeline predictable.
CIENCE’s SaaS-Focused Services:
- 🔹Outbound SDR-as-a-Service – Email, phone, and social campaigns run by trained SDRs + AI
- 🔹 Inbound SDR Services – Live chat, inbound lead response, and conversion
- 🔹 CIENCE GO Platform – Proprietary tech stack for lead data, orchestration, and analytics
- 🔹 AI SDR Assistants – Automated follow-ups, qualification, and appointment setting
- 🔹 Enterprise Solutions – Scale from 1 to 100+ SDRs, with full support teams and training
- 🔹 Custom GTM Programs – Strategy, messaging, and data acquisition tailored to your industry
- 🔹 Additional Channels – Use direct mail, ads, and content syndication for multi-channel impact
Pros:
✅ Ideal for SaaS companies with complex sales cycles or multi-segment targeting
✅ Combines AI and human SDRs to reduce costs and boost efficiency
✅ Scales outbound rapidly — from lean startups to enterprise teams
✅ Uses CIENCE GO platform to centralize targeting, tracking, and optimization
✅ Flexible models — from pay-per-lead to long-term outbound program ownership
✅ Strong focus on process documentation and hand-off for internal team scaling
Cons:
🚫 Expensive monthly contracts tied to multi-SDR deployments
🚫 Complex systems can overwhelm smaller SaaS teams
🚫 Not nimble or founder-friendly — better for mature ops
🚫 AI orchestration can miss nuances of SaaS value prop
🚫 Bureaucratic onboarding — slow to adapt mid-flight
CIENCE in Action:
- 1,500+ campaigns deployed across 195+ B2B verticals
- AI-human hybrid model achieves faster follow-ups, more consistent qualification
- Scaled 10+ SDRs for large SaaS orgs needing new market penetration
- 40%+ improvement in sales velocity from better ICP targeting and response handling
- Custom GTM programs implemented for startups, PE-backed firms, and public SaaS brands
When you're looking for a repeatable, multi-channel pipeline engine, CIENCE delivers the people, tech, and methodology to scale fast — without sacrificing control or brand integrity.
CIENCE Pricing Overview:
CIENCE offers multiple pricing structures depending on scale, SDR capacity, and level of service.
💼 Engagement Models:
- Performance-Based: Pay-per-held-appointment model
- SDR-as-a-Service: Fixed monthly rate for a fully managed SDR
- Enterprise Custom: Fully scalable team deployment with tailored GTM strategy
📦 All Programs Include:
- Dedicated campaign manager and SDR
- Custom scripts and messaging
- Targeted data enrichment + list building
- Multichannel campaigns (email, calls, LinkedIn, chat)
- Weekly reporting and optimization cycles
- Full access to CIENCE GO platform and playbooks
7. Martal Group:
Score: 4.7/5 ⭐
Quick Reason: Onshore SDRs + AI-backed workflows deliver personalized, scalable B2B appointment setting across 50+ industries.
Why Martal Group Stands Out for SaaS Lead Gen:
Martal Group is a premier B2B lead generation and appointment setting agency with a strong global footprint and 15+ years of success. Specializing in tech, SaaS, and enterprise B2B, Martal brings together onshore sales experts, intelligent automation, and highly targeted outreach to deliver qualified, sales-ready leads directly to your pipeline.
What sets Martal apart is its ability to act as a fully managed, integrated sales team — from SDRs to customer onboarding and even account management. With options for both outbound and inbound lead gen, Martal helps startups and mid-market SaaS companies skip the prospecting and get straight to revenue.
Whether you're just testing outbound or scaling a full sales operation, Martal’s blend of experienced reps, intent-driven data, and multi-touch outreach makes it a standout partner.
Martal Group’s SaaS-Focused Services:
- 🔹 Outbound Lead Generation – Cold email, LinkedIn, and cold calling with A/B-tested messaging
- 🔹 Appointment Setting – Onshore SDRs book qualified discovery calls on your calendar
- 🔹 Inbound Lead Gen – SEO, backlinks, and targeted traffic for demand capture
- 🔹 Sales Outsourcing – Hire fractional or full-time sales teams without in-house overhead
- 🔹 AI Sales Engagement Platform – Real-time campaign optimization and automation
- 🔹 ABM Campaigns – Identify, engage, and convert high-value accounts
- 🔹 Sales Training – AI-driven frameworks and custom sales coaching
Pros:
✅ Onshore talent across North America, EU, and LATAM — no offshore scripting
✅ Tiered service model lets you choose how deep they integrate: leads, onboarding, or account management
✅ Proprietary AI outreach system leverages real-time signals for personalization
✅ Strong track record in SaaS, IT, cybersecurity, AI/ML, and complex tech sales
✅ High-touch service, with weekly reporting, CRM syncing, and sales ops support
✅ Supports both short pilot campaigns and long-term scaling
Cons:
🚫 High startup cost — monthly fees + commissions
🚫 3-month commitment minimum
🚫 Extra fees for inbound SEO and content support
🚫 Too heavy for product-led SaaS or founder-led sales
🚫 Limited transparency in campaign architecture
Martal in Action:
- 3,000–5,000 contacts targeted per month via email, phone, and LinkedIn
- Up to 30 qualified leads and 15 flipped deals monthly
- Fully onshore SDR model with U.S. and Canada-based reps
- Serves 50+ verticals — from cybersecurity to healthcare to marketplaces
- Pilot campaigns and ROI calculators help you forecast results with confidence
- AI + human workflows deliver real-time campaign optimizations
Martal Group Overview:
Founded in 2009 and based in Oakville, Ontario, Martal Group serves global B2B SaaS and tech companies by offering fully managed outbound sales teams. Their proprietary AI outreach system integrates with leading data sources to identify high-intent accounts, while experienced reps deliver personalized outreach across phone, email, and LinkedIn.
Martal supports every stage of the sales funnel — from first touch to onboarding and even account growth. The team offers fractional, full-time, and enterprise models depending on your pipeline needs, and works as an extension of your in-house team with transparent weekly reporting, KPIs, and CRM sync.
Martal Group Pricing Overview:
Martal offers flat monthly rates based on level of service and team structure:
💼 Tiers:
- Tier 1 – Lead Generation: $2.5K–$10.5K/mo (Fractional)
- Tier 2 – Lead Gen + Onboarding: ~$7.75K/mo + commission
- Tier 3 – Lead Gen + Onboarding + Account Mgmt: ~$9.5K/mo + commission
📦 All Tiers Include:
- 3K–5K prospects/month
- 9K–12K emails sent/month
- 250–450 calls/month
- 20–30 qualified leads/month
- LinkedIn outreach + appointment setting
- Weekly sales ops support, reporting, and CRM syncing
8. Flowd:
Score: 4.6/5 ⭐
Quick Reason: Award-winning UK/US-based agency that excels at email-first outbound prospecting for B2B brands—especially SaaS.
Why Flowd Stands Out for SaaS Lead Gen:
Flowd is an award-winning sales prospecting agency with deep roots in the UK, Europe, and the US. Known for putting outbound prospecting on autopilot, Flowd helps B2B companies of all sizes—from scale-ups to multinational enterprises—secure meetings with the right decision-makers at the right time.
With over a decade of experience and a client list that includes Sony, Chanel, Ikea, NatWest, and Barcelona FC, Flowd focuses on what matters: getting you more sales meetings that actually convert. Their approach is lean, email-focused, data-driven, and designed for efficiency — helping sales teams improve productivity by up to 200% and achieve 8x ROI on average.
Flowd’s SaaS-Focused Services:
- ✉️ Cold Email Prospecting – Multi-touch email sequences to warm up leads
- 📬 Fully-Managed Outbound Campaigns – "Done-for-you" campaigns that fill your calendar
- 🧠 Database Access – 500M+ decision-makers across verticals, filtered to your ICP
- 🔍 ROI + Leakage Calculators – Track every dollar in, and every deal out
- 🤝 Lead Nurturing to Meeting Handoff – No "leads tossed over the fence"
- 🛠️ Sales Playbook Personalization – Messaging fine-tuned to resonate with your ideal buyer persona
Pros:
✅ Best-in-class email deliverability and copywriting expertise
✅ Performance insights and ROI calculators built in
✅ Strong traction across B2B tech, SaaS, consulting, and enterprise services
✅ 94% of meetings actually occur (vs. industry avg ~60–70%)
✅ Flexible enough for small SaaS teams or global sales orgs
✅ Recognized by Clutch and Prolific North as an agency to watch
Cons:
🚫 No SDRs or calling options
🚫 Not suitable for complex sales motions or enterprise deals
🚫 Performance dependent on email response rates
🚫 No CRM integration or nurturing
🚫 Lacks strategic guidance for scale-up stages
Flowd in Action:
- 📈 Results-Based Focus: Clients often see a pipeline boost of 200–500% in 90 days
- 💬 Over 350+ meetings booked for companies like Barkers Procurement
- 💼 Delivered £2M+ in sales for Jobbio, a marketplace SaaS company
- ⚙️ Average pipeline growth ranges from £100K–£500K depending on ICP and spend
- 🔒 Agency focuses on email-first lead generation, not spray-and-pray cold outreach
Flowd Overview:
Founded in 2019, Flowd is a fast-rising force in outbound sales prospecting, providing fully managed cold email and lead nurturing services to SaaS and B2B companies across the UK, EU, and the US. They blend data-driven targeting with human-crafted messaging and campaign strategy to deliver ready-to-close sales meetings.
Their unique model is all about simplicity, speed, and quality—no bloated teams or tech stacks. Just proven email strategies, data enrichment, and real-time feedback loops. For B2B SaaS firms who want quick traction and conversion-ready leads without building an SDR team, Flowd is a highly effective option.
Flowd Pricing Overview:
Flowd doesn’t publicly list fixed pricing, but they provide:
💰 Custom Quotes Based On:
- Monthly lead volume needs
- Customer lifetime value
- Conversion rate expectations
📊 ROI Calculator: Helps estimate how many leads and meetings you need to hit revenue targets.
9. SalesRoads
Score: 4.6/5 ⭐
Quick Reason: Long-standing U.S.-based sales outsourcing agency delivering high-volume, high-quality B2B appointments through phone-first outreach and strategic targeting.
Why SalesRoads Stands Out for SaaS Lead Gen
SalesRoads is one of the most established and trusted B2B appointment-setting firms in the U.S., with over 17 years in the industry and 100,000+ meetings set across 500+ clients. They specialize in phone-first outreach, supported by email and CRM integration, making them an ideal partner for SaaS companies seeking high-quality, conversation-ready leads rather than raw MQLs.
With a strong focus on custom-fit SDR programs, SalesRoads builds entire outsourced sales departments, offering everything from prospect data to coaching and live campaign optimization. They're particularly effective for SaaS companies targeting SLED (state, local, education) markets, manufacturing tech, and logistics, where outreach often requires deep research and compliance with strict qualification protocols.
SalesRoads’ SaaS-Focused Services:
- ☎️ Full SDR Appointment Setting – Dedicated reps booking SQLs through proactive cold calling
- 🧠 Market Research Lead Generation – Lead lists + in-depth qualification for complex B2B niches
- 🎯 Bespoke Campaign Strategy – Each campaign tailored from scratch (no templates)
- 🛠️ CRM Integration – Seamless data flow into your existing sales stack
- 🔄 Feedback Loop Testing – Agile campaigns with continuous refinement
- 📊 Detailed Reporting & Pipeline Insights – Transparent KPIs and performance metrics
Pros:
✅ Strong legacy in U.S. outbound sales development (since 2007)
✅ SDRs are U.S.-based, on-brand, and thoroughly trained — no offshore shortcuts
✅ Option to test campaign for just 4 weeks — cancel anytime
✅ Case studies show 3–5x increase in meetings within 2–3 months
✅ Strong focus on regulated, compliance-sensitive sectors (e.g., government, healthcare, industrial SaaS)
✅ Acquired VSA Prospecting in 2025 — significantly increasing delivery capacity
Cons:
🚫 High cost of entry ($9.5K/month minimum)
🚫 Phone-heavy approach lacks email/social flexibility
🚫 Slower campaign launch due to training ramp
🚫 Limited ABM or inbound marketing support
🚫 Not ideal for testing or rapid outbound iteration
SalesRoads in Action:
- ✅ Booked 937 meetings with local government stakeholders for AchieveIt
- ✅ Identified 807 new opportunities in the U.S. for Australian SaaS firm Protecht
- ✅ Delivered 298 MSP appointments for CrewHu to support pipeline diversification
- 🔁 Test → Iterate → Scale approach ensures continuous campaign improvement
- 🧬 Custom-built sales playbooks for every client
SalesRoads Overview:
Based in Boca Raton, Florida, and founded in 2007, SalesRoads operates as a fit-to-purpose outsourced sales department. Their methodology centers around building the right SDR team, personalized messaging, deep industry targeting, and robust data infrastructure.
SalesRoads’ typical clients are SaaS, logistics, industrial tech, healthcare, and manufacturing companies that need a reliable and predictable outbound engine to break into new markets or fill an underperforming pipeline.
They’re one of the few agencies to offer dedicated Sales Development Representatives, Sales Ops, a Client Success Director, and a Talent Development Manager as standard—ensuring campaigns run smoothly and consistently hit targets.
SalesRoads Pricing Overview:
📦 Pricing Tiers (All start at $9,500 per 4-week cycle):
- Full SDR Appointment Setting
- Market Research Lead Generation
💼 Your Team Includes:
- Dedicated U.S.-based SDR
- Sales Operations support
- Director of Client Success
- Talent Development Manager
10. Callbox Inc:
Score: 4.6/5 ⭐
Quick Reason: A global powerhouse in B2B lead generation, blending AI with human outreach to run scalable, multi-channel campaigns in 60+ markets.
Why Callbox Stands Out for SaaS:
Founded in 2004, Callbox is one of the most established global lead generation agencies, offering AI-enhanced B2B prospecting and appointment setting across North America, EMEA, Asia-Pacific, and Latin America. Their strength lies in the ability to scale outreach for SaaS and tech companies across multiple territories using a "Human + AI" approach, pairing intelligent automation with skilled sales teams.
Callbox’s proprietary platform, SMART Engage, tracks engagement, powers hyper-personalized content, and automates lead progression — making it a particularly strong fit for mid-market to enterprise SaaS firms looking to break into new verticals or geographies.
Callbox’s SaaS-Focused Services:
- 🌍 Cross-border Lead Generation – Localized outreach in 60+ countries
- 📈 SMART Engage AI Engine – Predictive, intent-based lead scoring and routing
- 📞 Multi-channel Campaigns – Email, voice, social, chat, webinars, SMS
- 🧩 ABM & Inbound Integration – Blend of MQL and SQL workflows
- 🧠 Global Sales Intelligence – Human-verified, AI-augmented contact database
- 🏭 Industry Experience – Tech, SaaS, logistics, medtech, manufacturing, and more
Pros:
✅ Highly scalable operations — suitable for regional and global SaaS GTM launches
✅ Strong infrastructure across EMEA, APAC, LATAM, and North America
✅ Offers both inbound and outbound lead gen (rare for most agencies)
✅ Deep experience running complex ABM, webinar, and event marketing campaigns
✅ Consistently awarded (Clutch, G2, Google Reviews, Spring Leader 2025)
✅ Proven case studies with global cloud giants, logistics leaders, and healthcare SaaS
Cons:
🚫 Built for enterprise campaigns, not agile startups
🚫 Onboarding complexity + unclear minimums
🚫 Heavy reliance on automation may sacrifice nuance
🚫 Not optimized for PLG or self-serve SaaS strategies
🚫 Cost opacity — unclear pricing until deep into sales cycle
Callbox in Action:
- 📌 Helped a global cloud SaaS firm double ABM pipeline within 2 campaigns
- 📌 Delivered 10K+ successful campaigns across 50+ verticals
- 📌 Boosted U.S. appointment rates for a global medtech client using multi-touch campaigns
- 📌 Amplified outreach for major IT distributors and VARs expanding in North America
- 📌 Deployed voice + email + social cadences to drive results across time zones
Callbox Overview:
Headquartered in Encino, California, with global teams spanning EMEA, APAC, and LATAM, Callbox operates as a truly international sales partner. Their services are especially suited for SaaS companies seeking multilingual, multi-region sales development to support product launches, regional GTM, and high-volume funnel filling.
Callbox’s approach to pairing humans with AI gives SaaS teams scalable performance with personalization, making it an optimal choice for companies focused on expansion.
Callbox Pricing Overview:
📦 Custom Pricing Based on Scope & Region
Available Services:
- Outbound Appointment Setting
- Inbound Lead Qualification
- Event and Webinar Marketing
- Cross-border Prospecting
- Account-Based Marketing (ABM)