Why Most Agencies Get B2B Lead Generation Wrong
It's easy to think you've nailed it.
A few good months of leads.
Don't celebrate yet.
Here's the hard truth.
Most agencies fail at lead generation.
Why?
Poor targeting.
Lack of strategy.
Generic messaging.
They forget that B2B is not B2C.
Longer sales cycles.
Higher stakes.
More decision-makers.
You can't use consumer tactics.
One-size-fits-all doesn't cut it.
Personalize.
Customize.
Optimize.
Miss the mark, lose the client.
Nail it, sky's the limit.
How's your business really doing in terms of B2B lead generation?
