Does Cold Email Work in 2024?

What's the ROI on cold e-mail?

Orestas Nariunas
September 27, 2023
Grow your Business
Does Cold Email Work in 2024?

Are you profiting from cold emails?

Here's how to know for sure:

Measuring ROI isn't just for big marketing campaigns.  

It applies to cold email too.  

Yet many B2B companies overlook this.

Metrics matter.  

Not just open rates or click-throughs.  

We're talking about conversions.

So how do you measure ROI on cold emails?  

Start with setting clear objectives.  

Are you looking for sign-ups?  

Maybe you're aiming for booked meetings.

Then track your conversions.  

Use UTM parameters or dedicated landing pages.  

This way, you can directly link revenue to your emails.

Costs also play a part.  

Calculate the money spent on crafting and sending those emails.  

Don't forget the cost of tools and time.

Now do the math.  

Subtract costs from revenue.  

Divide that by costs.  

Multiply by 100.  

That's your ROI percentage.

If the number is negative, re-evaluate.  

Is your email copy lacking?  

Perhaps the offer isn't compelling.  

In the end, you can’t control it if you can’t see it.

The problem with most cold email campaigns is that it’s rare for someone to put it all together into a single number.

Ready to make the shift and elevate your B2B sales strategy? Contact us to learn more.